Orchestrating quality networking events is made more frustrating when an operator of your ticket sales take a large fee.
Property & Poppadoms is extremely well known in the development space. With national events and an expanding roster of hosts, scaling and automating ticket sales is important while retaining as much profit as possible. Overstone was commissioned to ‘privatise’ ticket sales by developing an independent alternative to Eventbrite, with all tickets managed and sold internally.
With a fresh brand and a targeted marketing strategy, Overstone was also to develop the website in phases with a primary focus on streamlining how customers purchase tickets, improving on the sales flow of Eventbrite and ensuring all ticket sales were fully controlled via the website. Reception was impressive, with £10k in sales processed in month 1. The reduction in fees was a staggering 72%, adding more to the bottom line to reinvest in growth.
Since the initial launch, over £30k in sales have been reached with new features released regularly including QR code check-in at the door, ticket sales for private virtual events and automated event creation.
As the brand grows, so does the support Overstone provides. Monthly maintenance and improvements are scheduled into 2025 to see the brand grow and optimise networking events in an automated and seamless way.